One Reason for the Chaos in Music Industry: Semantics

One thing that drives Yvette absolutely crazy is my ability to never take my mind of Live Hub and the music industry. I must admit it is a fault of mine, but I can’t help it when the music industry has been in shambles for years. Even starting at Columbia College in Chicago,was a bit nerve racking because none of us going there really knew what jobs were really available to us, never mind how artists were going to make money. This is why it’s always on my mind. Someone has to think outside the box in the music industry and it’s Live Hub.

This leads into one of the issues that I am see with music and artists. I was talking with David Gotowko, the Founder and President of Restaurant Business Solutions, and former Drummer of Spyro Gyro, and we got on the topic of live performances.

As a music fan I have always seen a live performance by an artist as a service and not a product. A product is something of value that I can hold and take home. A service is something of action that is performed that has value but isn’t tangible. In my definition, a live performance is a service placed by artists for the fans. It is a value to me and others that go to to see them, but I take away memories and not something tangible, except if I buy a shirt which is a separate product line.

Repeating this to David raised his eyebrows, and apparently from other artists also. I am finding artists are seeing their live performance as a product for their fans and not a service. This may sound very trivial but it’s not. It has an impact on the way business is done. It’s the mentality of how business is done.

This makes me wonder how artists view different aspects of the industry verses the business people of the industry. When team players aren’t on the same level of thinking things get difficult and sticky. That’s from first hand experience. When record labels actually meant something in the day, I am realizing and hearing all the stories on how many artists just didn’t connect with their label or their label just didn’t understand them. Could the miscommunication and understanding also be part of the down fall of the industry? It seems inevitable in any business situation that nothing will last if you can’t communicate and make each part of the relationship work.

Let me explain some more….semantics in email. When you send John Doerr a follow-up email at 2:00 a.m. saying Stanford and Harvard boys shouldn’t be running the music industry, and what you really meant to say was establishing an understanding a line of communication with your targeted demographic of artists can be done more effectively with people who understand the artists, venues, and labels. Semantics…and by the way, don’t ever write emails at 2:00 a.m. after a 10 hour drive from Stanford University you may regret writing it later, actually when you wake up and look in your sent box and can’t believe you actually wrote the email at 2:00 after a 10 hour drive home.

Semantics, how much of the break-down of the Industry had to with it? Granted there are many bigger issues that took down the music industry, but isn’t communication and understanding a big part of any good business and even relationships? Without your done for.

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