We never thought it would be possible, we thought eventually they would all be just a memory but now we have been proven wrong. Virgin Megastores states they have had “one of the most successful years” in 2007 by shifting their focus from music to other products. Their “lifestyle entertainment shopping destination” of video games, clothes, DVDs, and books has proceeded to increase in sales while music sales have continued to dwindle. In fact both Virgin Megastores in NYC posted a combined increase in sales by 10%. Virgin Entertainment North America CEO Simon Wright says “For the first time in five years our store traffic is up over plan.”
See Jess, music stores will survive…as long as they don’t sell music. Genius!