Coldplay’s decision to give away the lead track from its new album has paid off, with huge demand for the free download of Violet Hill. According to the band’s label EMI, fans downloaded the track more than 600,000 times in the 24 hours after it went live just after midday U.K. time this past Tuesday, April 29.
I, being a HUGE Coldplay fan, totally participated in this free download craze that the band offered fans last week. I did it that same night after I got home. After handing over my e-mail address and ZIP code, I received the magic e-mail that gave me a link to download the new single. I then continued to import the song file into my iTunes library and then listen to the track. The artwork popped up right away and I then plugged in my iPod Classic and iTouch and let the synchronization process begin!
Computer users weren’t the only ones to tap into Violet Hill. The track premiered on U.K. top 40 network BBC Radio 1 then was simultaneously serviced to radio across Europe, earning 300 plays within 24 hours, according to Nielsen Music Control data, for a combined estimated listenership of more than 33 million. The DRM-free (Digital Rights Management) download will only be available free for a week, after which time it will go on sale Tuesday, May 6 (that’s tomorrow people!) as a paid-for download. The trial has been labeled a “huge success.”
For those of you who have not heard the song yet, please take the time to listen – it is SO GOOD! You will not be disappointed. I talked to some friends of mine who hated the band’s last album, but are in love with the first two albums. Even they have nothing but good things to say about this new Coldplay song. We are all so excited about the band’s new sound. Although, according to my friends who hated the new stuff on X&Y, Violet Hill reminds them of old Coldplay. Let me know what you think!