New York — Four subsidiaries of Wind-up Entertainment and Hawthorne Heights have entered into agreements for this broad-based relationship. The band’s future recordings will be released by Wind-up Records. Additionally, the sale of all Hawthorne Heights merchandise at on-line, retail, and touring points of sale will be handled by Wind-up Entertainment’s Pronto Merch. The band’s publishing will be administered by the company’s Sakyamuni Music Publishing, LLC. Hawthorne Heights has also entered in to an agreement with Wind-up Artist Development Corporation, regarding touring and appearances.
Hawthorne Heights formed in Dayton, Ohio in 2001, building a strong following across the U.S. via repeated self-booked tours. The band was one of the first visionary acts to embrace social networking as a powerful tool in building an audience, and to this day continue to maintain a level of accessibility to the fans via these platforms. Their debut album The Silence In Black And White was certified platinum for sales of 1,000,000 copies by the RIAA. The follow-up, If Only You Were Lonely, had an impressive debut at #3 on the Billboard 200 in 2006, going on to sell over a half-million copies and receiving gold certification. Hawthorne Heights recorded a third, and final album for Victory Records in August, 2008 titled Fragile Future. The band’s Wind-up Records debut is due later this year.
Wind-up Entertainment President Ed Vetri shared, “We are very pleased to be in partnership with Hawthorne Heights. They have been able to develop a special connection to their fans on a true grass roots basis. They have been intensely committed to touring and building a strong, dedicated core following in true DIY fashion. Within Wind-up’s partnership structure, we plan to broaden that base, commit even further to touring and production, build out extensive merchandise product lines, while the band can focus and concentrate on their most important contribution to this partnership, the music. It is their deep passion to better themselves, and continue to hone their craft, that will result in the finest Hawthorne Heights collection of music to date.”
Hawthorne Heights J.T. Woodruff offered, “We are extremely happy to be a member of the Wind-up Records stable of artists. It was very important for us to choose a label that has maintained a consistent staff and who understands who we want to be as Hawthorne Heights. We are thankful for everyone we have worked with in the past, and are incredibly excited about our future. As musicians it is crucial to be inspired by your surroundings, and right now we feel exactly that. Inspired….”