Los Angeles/Las Vegas (February 18, 2009) – Looking to leverage the vast connections and resources of one of pop-culture’s best-known families, multi-platinum rock band Hinder and Chief Music Management have partnered with Maloof Music & Entertainment in support of the band’s current release, Take It To The Limit and beyond. In the short term, Maloof Music & Entertainment will concentrate its efforts on impacting the overall profile of the band, focusing on creating brand, marketing, and revenue generating opportunities.
The announcement follows “Take It To The Limit”, Hinder album release party and performance last October at the Palms Casino Resort, the Las Vegas hotspot owned by the Maloof family. “In this ever-changing music industry, and especially at this time, management companies and bands need to complement the promotional work of labels, finding new and exciting ways to promote the product,” explains Hinder manager, Kevin “Chief” Zaruk. “Partnering with a well-connected company like Maloof Music and Entertainment allows us to do just that. Through TV and film, video games and sponsorships, we will be able to reach new markets and audiences.” “When you go with a marketing agency, which is great, there’s one owner and he has all the lieutenants working,” says Phil Maloof. “With us, we’re out there meeting face-to-face with the CEO’s of Carl’s Jr. and Coca-Cola. We have more of a personal relationship to leverage.”
About Maloof Music & Entertainment:
Maloof Music & Entertainment is the music division under the most recent Maloof endeavor, The Maloof Entertainment Group. The broad entrepreneurial, entertainment-based company will primarily focus on Music, Marketing, Events, Film and Television. Managing partners Phil Maloof and Tony Guanci, along with Steven Ferraro and Steve Glazer from Idol Roc Entertainment oversee the daily operations of company. Hinder is the first signing to the Music division under the Maloof Entertainment Group.
About Chief Music Management:
Kevin “Chief” Zaruk started in the music business more than 12 years ago taking on the job as Live Sound Engineer and Tour Manager for multi-platinum rock act Nickelback. Based in Vancouver, Canada, Chief started CMM in 2006. CMM is now the home of multi-platinum rock act Hinder, new pop sensation Jessie James, 2008 Juno Award nominee for Best New Group, Faber Drive, as well as Rock acts Jet Black Stare and The Veer Union. Chief is staying in the Nickelback family by joining with Union Entertainment Group to venture on new and exciting projects, but will also maintain his own roster.
Channeling the spirit of 80s arena rock, Hinder released their Universal Records debut, Extreme Behavior, in September 2005. The album went triple-platinum and remained on Billboard’s Top 200 chart for more than 70 weeks. Their first single, the anthemic “Get Stoned,” crowned them as rock’s new bad boys, taking them to #4 at Mainstream Rock. The band’s second single, the monster hit “Lips of an Angel,” reached #1 at Mainstream Top 40 radio and helped them become the first rock band to reach three million ringtone sales, making them the biggest-selling rock artist in the history of the mobile format. The song was also recognized as Active Rock Radio’s most popular rock single of 2006. Following up with “Better Than Me,” Hinder once again had a Mainstream Top 40 radio hit, peaking at #21. Hinder were honored with three BMI Awards including Pop Song of the Year and Internet Song of the Year for “Lips of an Angel.” Hinder’s sophomore album, Take It To The Limit, was released November 4, 2008 on Universal/Republic and debuted #4 on the Billboard 200. The first single, “Use Me” raced up the rock charts followed by the video driven ballad “Without You.” Hinder continue to spend their time on the road including last fall’s Jägermeister Music Tour and currently on the Saints of Los Angeles Tour with Mötley Crüe. Hinder is Austin Winkler (vocals), Mark King (guitar), Joe “Blower” Garvey (guitar), Mike Rodden (Bass) and Cody Hanson (drums).
For more information on Hinder, please visit www.hindermusic.com.