The Beverage Company’s First Endeavor into Music Delivers a Unique Pairing to Celebrate the Spirit of America

Nashville, Tenn. (October 5, 2009) – She’s one hot mama and he’s a tall drink of water. His rich baritone voice can bring the house down while her soaring, unparalleled vocals lift the roof off. He’s garnered legions of fans with his anthems that inspire and champion America’s heroes and she’s made a name worldwide as a premier female vocalist with hits that entertain, raise awareness and deliver hope.

Together, country music superstars Martina McBride and Trace Adkins have created an exceptional evening flavored with boisterous revelry, sexy romance and honest reflection. With their countless hits and fan favorites combined, fans will be dancing in the aisles to “God-Fearin’ Women” and “Honky Tonk Badonkadonk,” fist waving to the likes of “This One’s For the Girls” and “Songs About Me,” holding on tight with “I Just Call You Mine” and “All I Ask for Anymore” and remembering what matters most with “In My Daughter’s Eyes” and “You’re Gonna Miss This.”

Add heartbreak with “Every Light in the House” and “Concrete Angel,” a touch of vengeance with “Independence Day” and “Fightin’ Words” and this event covers the gamut of emotional release.

The Shine All Night Tour, also sponsored in part by GAC, kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010. Both McBride and Adkins will each perform full-length shows. In a few select cities, Blake Shelton and The Lost Trailers will be joining McBride ensuring that every night will be packed with great music and fun times — both on stage and in the audience.

“I want fans to leave here knowing they got more than their money’s worth,” says Martina. “My goal is to have this on their list of memorable nights for years to come.”

“I think this tour is going to give people a lot more bang for their buck,” says Adkins. “And that’s important –especially in today’s economy.”

SunnyD’s ® sponsorship of Martina McBride’s Shine All Night Tour represents SunnyD’s first music partnership. The concert tour is a fun way to connect with SunnyD’s consumers and Martina’s fans who share an optimistic and youthful spirit. SunnyD’s involvement includes sampling vans, Martina’s appearance in SunnyD television advertising, and a contest in which the winner will be able to sing on stage with Martina.

“SunnyD is delighted to be partnering with Martina McBride and the Shine All Night Tour. SunnyD and Martina share many attributes. Both are family-oriented, spirited, enduring, value their fans, and inspire families to shine,” said Mark Ozimek, Assistant Brand Manager for SunnyD. “Martina’s music is all about optimism. And since 1964, SunnyD has been brightening the flavor and spirit of America.”

Martina McBride and Trace Adkins are really going all out to promote this tour. Recently, the pair starred in a series of irreverent TV commercials which will be featured on GAC, local television and online. In the spots, the two go for the laughs at their own and each other’s expense and demonstrate a chemistry that may surprise those who have never experienced their witty antics and off-handed senses of humor.

In addition to the surprising video clips and commercials, the tour will have a dominant online presence, allowing fans to get involved in the tour. Visit for dates, ticket links, exclusive content, contests and to sign up for updates. For fans engrossed in the Twitter phenomenon, follow the official Twitter feed at ShineAllNight for the latest news, photos and contests.

To coincide with the tour announcement, Martina is launching a redesigned website ( that offers more interactivity and features content as well as ticket presales exclusively for fan club members. Eager fans can also access ticket presales and other offers through, and several other online outlets.

Trace Adkins is also sponsored by BC Powder.

About Martina McBride

One of the most spectacular voices in any genre of music, Martina McBride is a four-time CMA Female Vocalist of the Year and GRAMMY winning recording artist with more than 18 million in album sales and 23 Top 10 singles, including six that hit #1.

The breadth of her talents – as recording artist, producer, songwriter, and concert entertainer – has made her an in-demand performer and personality, appearing on such high-profile programs as VH1 Divas (singing with Jordin Sparks), Dancing with the Stars, the Today show’s “Today Throws a Wedding,” American Idol, The Bachelorette, Private Sessions, a 20/20 special, and much more.

Celebrated for her beauty and sense of fashion, as well as her everywoman perspective in life and music, Martina is a wife and mother of three who has been featured on the covers of publications like Redbook and Shape.

Among her hits are such anthemic and empowering songs as “Independence Day,” “This One’s for the Girls,” “Anyway” and “Ride,” all of which have underscored her incredible popularity as one of music’s preeminent female vocalists. Her latest album is the chart-topping Shine, which includes her beautiful current single, “I Just Call You Mine.”

About Trace Adkins

Since Trace Adkins broke onto the country music scene more than a decade ago, he has become an undeniable musical force and has evolved into a bona fide country music superstar.

An esteemed member of the Grand Ole Opry since 2003, Adkins has built a strong legion of fans by recording songs that possess insightful lyrics and cover a wide range of interests–many from his own life experiences. With his unmistakable basement-deep voice, he has had twenty-seven charted hit singles, 14 of which broke Billboard’s Top 10. His albums have achieved gold or multi-platinum certification and three have made their debut at #1.

In 2008, Adkins received a string of nominations from multiple music award shows including the CMA’s, and the Grammy’s for his beautiful ballad “You’re Gonna Miss This.” That same year he also picked up the ACM Single of the Year Award for the chart-topping song. Adkins gained a new fan base when he became a semi-finalist on Donald Trump’s first season of The Celebrity Apprentice and brought national recognition to his charity.

Adkins has performed for millions of fans worldwide and consistently sells out venues across the nation. His hard-driving stage show is chock-full of hits, making him one of today’s top headlining country artists. Adkins’ latest hit single climbing the charts is “All I Ask For Anymore,” the tender ballad from “X,” his tenth album on Capitol Records Nashville.

About SunnyD

Sunny Delight Beverages Company, based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Europe. The company is dedicated to helping Moms improve the vitality of their families by creating and marketing delicious, more wholesome beverages. Privately held, the company’s brands include SunnyD citrus punch, Elations ® dietary supplement for healthier joints, FruitSimple ® 100% natural fruit smoothies, Fruit2O ® flavored waters, VeryFine ® fruit beverages, and Bossa Nova ® superfruit beverages.

About BC Powder

BC Powder®, which was first introduced in 1906 by Bernard and Commodore Council, offers temporary relief for discomfort associated with headaches, minor body aches and fever. Because BC is a powder, it gets into your bloodstream fast to provide fast, effective relief.

About Great American Country (GAC) Great American Country is the leader in country music entertainment. GAC delivers to viewers the widest variety of country music, its artists and the lifestyles they influence. GAC broadcasts original country music programming, country music performance specials, live concerts and music videos. GAC is available in more than 58 million households and online at

GAC is owned by Scripps Networks, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV (, Food Network (, DIY Network ( and Fine Living Network ( Scripps Networks is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta and Nashville, and is a unit of Scripps Networks Interactive (NYSE:SNI).

All dates with Trace Adkins unless noted otherwise.

*Date with Blake Shelton & The Lost Trailers

**Date with The Lost Trailers

Nov. 20* Moline, IL I Wireless Center
Nov. 21 St. Paul, MN Xcel Energy Center
Nov. 22 Milwaukee, WI Bradley Center
Dec. 3 Colorado Springs, CO World Arena
Dec. 4 Park City (Wichita), KS Hartman Arena
Dec. 5 Oklahoma City, OK Ford Center
Dec. 10* Greensboro, NC Greensboro Coliseum

Dec. 11* Columbia, SC Colonial Center
Dec. 12** Duluth, GA Gwinnett Center
Dec. 13* Birmingham, AL BJCC Arena
Jan. 22 Little Rock, AR Verizon Arena
Jan. 23 Independence, MO Independence Event Center
Jan. 24 Council Bluffs, IA Mid-America Center
Jan. 29 Reading, PA Sovereign Center
Jan. 30 Worcester, MA DCU Center
Jan. 31 Fairfax, VA Patriot Center
Feb. 11 Dallas, TX Nokia Theatre
Feb. 12 Beaumont, TX Ford Park
Feb. 13 Bossier City, LA CenturyTel Center
Feb. 14 Pensacola, FL Pensacola Civic Center
Feb. 19 Buffalo, NY HSBC Arena
Feb. 21 Columbus, OH Nationwide Arena
Feb. 25 Ft. Wayne, IN Allen County War Memorial
Feb. 26 Cleveland, OH Wolstein Center
Feb. 27 Pittsburgh, PA Petersen Events Center
Feb. 28 Highland Heights, KY The Bank of Kentucky

Mar. 5 Champaign, IL Assembly Hall
Mar. 6 Evansville, IN Roberts Stadium
Mar. 12 Richmond, VAQ Richmond Coliseum
Mar. 14 Manchester, NH Verizon Wireless Arena
Mar. 26 St. Louis, MO Scottrade Center
Mar. 27 Green Bay, WI Resch Center
Mar. 28 Dekalb, IL NIU Convocation Center
Apr. 8 Loveland, CO Budweiser Events Center
Apr. 9 Rapid City, SD Don Barnett Arena
Apr. 10 Bismarck, ND Bismarck Civic Center

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