Lilith Fair 2010

Lilith Fair

The Lilith Fair of the 90s is best known as a celebration of women in music featuring line ups of female all-star artists like Sheryl Crow, Christina Aguilera, Erykah Badu, The Dixie Chicks, Missy Elliot, The Pretenders, Nelly Furtado, Jewel, Queen Latifah, Indigo Girls, Tegan and Sara and of course, Sarah McLachlan. Being one of the highest grossing festivals with 1.5 million fans & raising millions for national & local charities. Lilith 2010 is kicking it into high gear with promises of being bigger & better than ever. For the first time this festival will be traveling overseas to celebrate a combo of international artists & local up-and-coming acts. The Tour has announced two key partners along for this journey, the i4c Campaign™ -an initiative of TouchPoint Trust Group- to drive social awareness and non-profit Greening partner Reverb.

Lilith Fair founders Sarah McLachlan, Dan Fraser, Marty Diamond and Terry McBride have targeted a $3 million investment partnership for the Lilith i4c Campaign. “i4c a better tomorrow” is an investment model that aims to drive awareness to the importance of supporting the triple bottom line business sector—companies that focus on people, planet and profit.

Since 2004, Reverb has greened more than 80 major tours, kept over 67,000 tons of CO2 from the air, worked with over 1,700 environmental groups and reached over 10 million music fans face-to-face at concerts.

TouchPoint founder Casey Verbeck says of the initiative, “We live in a time where we all have to ask ourselves how can we contribute to a better tomorrow. The time is now for us to come together and support leaders who have the passion, products and services to truly reshape tomorrow. These are the individuals who deserve our undivided attention and support.”

Reverb co-founder Lauren Sullivan comments, “Reverb is psyched to be a part of Lilith Fair 2010. Lilith is a truly ground-breaking festival, and it’s an honor to work on behalf of so many talented women. We’re excited to have the opportunity to make the tour one of the greenest on the road next summer, and to inspire Lilith fans across the country to become environmentally aware and active.”

The 2010 Lilith Tour will contribute $1 from every ticket sold as well as a portion of their marquee sponsorship revenue. McBride explains, “By contributing a portion of Lilith’s profits to a for-profit campaign now, we are creating a sustainable way to fund Lilith’s non-profits in the future.” In addition, Lilith will encourage fan donations to the i4c Foundation and provide an i4c Village, which will travel to each city of the tour. By featuring guest entrepreneurs on tour, the Lilith i4c Campaign will educate the public on cutting edge innovations and encourage community participation.

Follow @lilithfair on Twitter for the most up to date information.

First Round of Cities…
o Atlanta, GA
o Boston, MA
o Calgary, AB
o Chicago, IL
o Dallas, TX
o Denver, CO
o Los Angeles, CA
o Minneapolis, MN
o Montreal, QC
o New York, NY
o Philadelphia, PA
o Portland, OR
o Seattle, WA
o San Francisco, CA
o Toronto, ON
o Vancouver, BC
o Washington, DC
o London, UK

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  1. Bloody rite! says:

    This was such a BUST!! Such a miserable and complete failure of an investment. The Americans didn’t even go to see it because all the American women are STRAIGHT! Pssssht! Brainy alien bitches with hot doll bodies! Who needs them? Let’s do this thing in British Europe where it rightly belongs!

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