Ernie Ball Play Crossroads Contest Launches Today; Musicians Compete For Opportunity To Play 2010 Eric Clapton Crossroads Guitar Festival

ERNIE BALL PLAY CROSSROADS
CONTEST LAUNCHES TODAY AT
WWW.PLAYCROSSROADS.COM
ernie ball 2
MUSICIANS COMPETE FOR THE OPPORTUNITY TO PLAY LIVE AT THE
2010 ERIC CLAPTON CROSSROADS GUITAR FESTIVAL
JUNE 26 IN CHICAGO

Beginning today, unsigned musicians can enter the Ernie Ball Play Crossroads contest at www.playcrossroads.com to compete for a chance to perform live on the Ernie Ball Village Stage at the 2010 Eric Clapton Crossroads Guitar Festival (presented by T-Mobile), Saturday, June 26 at Toyota Park in Chicago.

The day-long festival benefits the Crossroads Centre Antigua and will feature music from the legendary Eric Clapton and friends, including The Allman Brothers Band, BB King, Buddy Guy, Jeff Beck, John Mayer, Sheryl Crow, Steve Winwood, Vince Gill, ZZ Top and more.

To enter the contest–also hosted by Ernie Ball partners Premier Guitar, Guitar Center and Reverb Nation–musicians register at www.playcrossroads.com by creating a profile including 1-5 MP3 files, photos and a bio. The winning artist or band will receive roundtrip airfare to Chicago, hotel and a 30-minute performance slot on the Ernie Ball Village Stage, which will also feature inspirational master-class sessions from Joe Bonamassa, Robert Randolph, Otis Taylor and more. The winning artist will also receive a full Ernie Ball Music Man endorsement, a feature in Premier Guitar and prizes from Guitar Center.

“We’re tremendously honored to be associated with Eric Clapton’s Crossroads Guitar Festival. Supporting the Antigua Foundation, in addition to Eric Clapton’s charitable efforts is very important to Ernie Ball,” notes Brian Ball of Ernie Ball Inc. “Offering an unsigned band this tremendous opportunity to play live alongside the collection of legendary guitar players is also something we’re very excited about.”

Fans have the opportunity to help choose the winner by voting for their favorite artists at www.playcrossroads.com. The 500 bands/artists with the most votes will be reviewed by a panel of judges comprised of Ernie Ball representatives and contest sponsors. The judges will select the winning artist/band based on criteria including musicianship, originality, authenticity and songwriting.

The winner of the first Ernie Ball Play Crossroads contest–who performed at the last Crossroads Guitar Festival, held in 2007–was then 16-year-old prodigy Tyler Dow Bryant. Bryant went on to work with Paul Simon, Edie Brickell, Chris Duarte, Brent Rowan, Albert Lee, Steve Lukather, Don and Donnie Nelson, Sean Neff, Wes Jeans, Alan Haynes, Dickey Betts and many others.

About Ernie Ball Inc.

Ernie Ball was the first to offer rock strings with the creation of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge single strings. The Ernie Ball Company also produces Music Man guitars and basses, volume pedals, and other accessories. The company’s strings and accessories are available in more than 6,000 music stores throughout the U.S. The company also exports to 110 countries. For more information, contact the Ernie Ball company at (800) 543-2255, or visit their website at www.ernieball.com.

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