Willow Smith Officially Signs Recording Deal With Roc Nation and Unleashes Her First Single “Whip My Hair”
(Thursday, September 9, 2010) Roc Nation is proud to present the next international music sensation, Willow Smith. The 9-year old trendsetter announced Roc Nation as her official musical home this morning with Ryan Seacrest on his show “On-Air with Ryan Seacrest” along with Roc Nation founder Shawn “JAY-Z” Carter.
Her official first single “Whip My Hair,” produced by newcomer Jukebox, has launched to rave reviews. Willow’s debut video will be shot in Los Angeles at the end of this month. The catchy tune is a celebration of freedom, energy, expression and liberating yourself by “whipping your hair.”
On the partnership with Roc Nation, Will Smith and Jada Pinkett Smith stated, “After meeting with several record companies, it was clear that JAY-Z, Ty Ty, Jay Brown and the Roc Nation staff was the unquestionable choice. Their passion for Willow combined with their boundless vision and artistic integrity made Roc Nation the perfect home for our little girl.”
On Willow’s unprecedented poise and talent Shawn “JAY-Z” Carter commented, “We at Roc Nation are excited to work with Willow. She has an energy and enthusiasm about her music that is truly infectious. It’s rare to find an artist with such innate talent and creativity at such a young age. Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”
“It’s ridiculously catchy (the hook “I whip my hair back and forth” will be in your head all day long) and it’s got great production … – EW.com
“The daughter of Will and Jada Pinkett Smith – already a noted young fashionista …. has the Internet abuzz with her first single, “Whip My Hair.” – CNN
“With a crazy beat that works on the schoolyard and the dance floor, Willow tells the ladies to snap their heads “back and forth” and whip that hair like a helicopter.” – MTV.com
ABOUT ROC NATION
Roc Nation is a groundbreaking, multi-tiered, multi-genre music and entertainment company. Founded in 2008 by Shawn “JAY-Z” Carter in collaboration with Live Nation, Roc Nation encompasses artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label.