DARIUS RUCKER LAUNCHES END ZONE OBSESSION FOOTBALL CHALLENGE PRESENTED BY ATHLON SPORTS

Nashville, Tenn. (Friday, September 10, 2010)  –  Darius Rucker, a well known sports fan, has launched his End Zone Obsession Football Challenge this week. With the 2010 football season heating up, this 17-round weekly online interactive football game, presented by Athlon Sports, will give fans a chance to get in on the action with Darius at http://endzoneobsession.footballexpertsclub.com/.  

“Anyone that knows me knows that I am fanatical about two things– music and sports.  This game is the perfect way for all my friends to join me with my sports obsession,” says Rucker before quickly reminding everyone to bring their A-game!

“With the launch of the End Zone Obsession, Capitol Records has the opportunity to harness the passion of football fans in support of Darius Rucker’s new album,” said Nathan Karp, Athlon Sports’ Interactive Director.  “We have a long history of pairing sports and music to create compelling promotions and we believe Darius Rucker’s End Zone Obsession is primed for great success.”

Participants simply pick the winners of each game every week and earn points for each correct prediction.  At the end of each round, the ten highest point earners will receive prizes.  The three fans with the end-of-season highest cumulative point totals will also receive awards, with the top point earner winning a Grand Prize trip for two to Hawaii for one of football’s biggest weekends.

Included in the game is everything fans need to make their decisions, including real-time team statistics, competitor picks, and weekly pro-football articles such as Player Profiles, The League Notebook, Marquee Match-ups, and more.  Fans also have the ability to compete head-to-head against one another, or against Darius, as well as being able to set up both public and private challenge leagues for up to 100 people, where they can compete against their friends and talk on private member-only message boards.  Fans can also earn trophies for their virtual locker room, design football jerseys to display in their personal profiles, and created their own blogs, among other items.

About Darius Rucker
Darius Rucker signed with Capitol Records Nashville in 2007 and has since been embraced by the country music community with his chart-topping 2008 debut, Learn to Live – an album that has produced three consecutive No. 1 singles and Top 5 smash, “History In The Making.” Rucker’s transition has been highly praised, with The New York Times proclaiming he has “one of the year’s most vibrant country albums.” Rucker’s success in the country music format was recently recognized at the 43rd Annual CMA Awards when he received the Top New Artist title and again with an ACM Award nomination in the Top Male Vocalist of the Year category.  Rucker will release his new record titled Charleston, SC 1966–a title which pays tribute to one of Rucker’s biggest influences, Radney Foster—on October 12, 2010.  Rucker’s latest single, “Come Back Song,” from his forthcoming record is racing up the charts.  Fans can see currently on the Brad Paisley H2O World Tour presented by Chevy throughout 2010.  For more information, please visit www.dariusrucker.com.

About Athlon Sports
Founded in 1967, Athlon Sports Communications, Inc., is a Nashville-based media company with two major areas of expertise: Publishing and Sports Marketing.  Athlon Sports publishes preseason, single-title sports annuals, covering professional and college athletics. These premium publications are sold at newsstands throughout the U.S., Canada, Mexico and Europe.  The company’s newest venture, Athlon Sports, is a monthly publication that will launch in October 2010. Athlon Sports will debut with a circulation of seven million, via daily and community newspapers, making it the largest sports magazine in the United States.  Athlon has offices in Nashville, New York, Chicago, Cincinnati, and Atlanta.

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