Robyn Launches Interactive Beat Machine

Robyn Launches Interactive Beat Machine: We Dance To The Beat
Performs 3-Song Medley At Nobel Peace Prize Concert 2010

Robyn has just premiered a new, first of its kind interactive experience on her website, Robyn.com. This is not a video but rather a completely interactive site that offers fans the ability to control over 100 video clips and sounds simultaneously. The sounds are taken from Robyn’s song “We Dance to the Beat” which appears on her new album Body Talk available now. Fans can search through the massive grid of video/sound clips and choose their own group of sights & sound to create their own original “beats.” They can then interact with the clips to manipulate the images and transform the sounds, in perfect sync with the beat. The interactions are stored and repeated, letting the user build patterns and rhythms in real-time. They can then publish their creation to an even larger, ever-evolving stream of unique user-created beats. It is a real-time/interactive/music/video remix beat machine.

The concept for the Interactive experience was originally developed by Mary Fagot (Creative Director for Blip Boutique), and Johan Belin (Creative Director at Dinahmoe, Stockholm). An amazing team of creatives, developers and producers was assembled from Stockholm to London, to Montreal to Los Angeles to develop the concept and bring the Interactive Beat Machine to life.

Robyn brought her very own beats to the Nobel Peace Prize Concert this past weekend where she performed 3-song medley of “Jag Vet En Dejlig Rosa,” “Dancing On My Own” and “Indestructible” from her Body Talk trilogy. Body Talk is available via Cherrytree Records on iTunes now.

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