MTV Networks will launch a daylong celebration today across its multiple screens and platforms to commemorate the premiere of Katy Perry’s “E.T.” music video, including the broadcast premiere of the video on MTV at 7:53pm ET, followed by TeenNick’s premiere at 10:53pm ET. Beginning this morning, MTV and MTV Hits will feature Katy Perry video blocks. At noon, MTV.com, VH1.com and LogoTV.com will debut the video. MTV’s afternoon series “The Seven” will feature an exclusive interview with Katy at 5pm ET. The broadcast premiere of the video on MTV at 7:53pm will include an exclusive introduction byKaty and MTV News’ Sway. Following the video premiere, MTV.com will feature a livestream event featuring Sway’s full interview with Katy on location in Europe, and fan reactions to the video. The next day, April 1, TeenNick, Logo and Tr3s will spotlight the video as part of TeenNick’s Obsess This musicblock, Logo’s NewNowNext PopLab and Tr3s’ “Fresca video”. VH1’s Top 20 Countdown will spotlight the video on April 9 with a special intro by Katy herself. BET will also New Joint the video on April 1st marking the first time Katy has had a video featured on BET.
Beginning today, fans can also watch “E.T.” across the entire VEVO platform, including VEVO.com, VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and on VEVO syndication sites like AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and YouTube.
“E.T.” is the fourth single off Katy’s Grammy-nominated album Teenage Dream that hit No. 1 on the iTunes chart. The album, which has been nominated for Album of the Year Grammy, Best International Album Brit Award and just won a Juno for Best International Album boasts the previous three singles, “California Gurls,” “Teenage Dream,” and “Firework” which all peaked at No. 1 on the Billboard Hot 100 chart, making Katy the first female artist in 11 years to score three No. 1 singles from one album.