Hot Chelle Rae’s “Whatever”

Hot Chelle Rae
Whatever
RCA Records
www.hotchellerae.com

The world needs good pop music. Pop music – by default – becomes a harbinger for the current generation and the issues that shape them. The attitude of each generation – the fashions – the trial and tribulations – are ever present in the pop music of that generation.

If you really look into it – these things rarely vary much from generation to generation. One defining component is the music. This might explain why we remember certain songs that may not be great songs – but they are linked to a special moment or event in our lives.

Hot Chelle Rae – the currently emerging pop quartet dishing on all things pop and culture have released “Whatever” which is chock full of bouncy-pouncy pop songs that are so infectious even a fussy old curmudgeon can be seen breaking a smile.

Sure the stuff sounds processed and forced – there is something really enjoyable about the surrender to what they are doing.  They have an odd fixation for – shall we say non-Caucasian-urban cultural references which are actually endearingly hilarious because they are blindingly Caucasian.

The music is seamless. The harmonies are tight. The hooks are dance-friendly. They are at the top of their game- if not the top of their genre. With luck they will grow with their audience and mature into a serious musical enterprise.

If not – we might not even hear about them in a year – but for the moment – they have their finger on the pulse of every ingredient needed to create and market a pop masterpiece.

 

Stand Out Tracks

Tonight Tonight

Why Don’t You love Me

Downtown Girl

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