
SunnyD And Country Music Songstress Martina McBride Encourage Moms To Share Stories Of Their Children’s Shining Moments For The Chance To Win $10,000 And A VIP Trip To Meet Martina At A Performance in Nashville
Nashville, Tenn. (March 10, 2010) — SunnyD partners with Martina McBride – Superstar and Mom – to encourage the shining moments of children in a national marketing campaign. This marks SunnyD’s first music and entertainment partnership. The partnership is a fun and exciting way for SunnyD to connect with Martina’s fans who share an optimistic and youthful outlook with the brand. The campaign includes a national TV, print and retail campaign, national consumer promotion, and concert tour sponsorship.
“SunnyD is delighted to be partnering with Martina McBride for the Time to Shine promotion. This partnership is a great fit as it brings together two enduring, spirited brands that encourage children to achieve their best,” said Mark Ozimek, Assistant Brand Manager for SunnyD. “Martina’s music is all about optimism. And since 1964, SunnyD has been bringing out the best in kids.”
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